On the Road in Russia—Sharing the 501® Globally
I recently traveled to Moscow to share the story of the 501®—the world’s first blue jeans, and the blueprint for…
Blog Entry - Heritage - March 3, 2016On the Road in Russia—Sharing the 501® Globally
What 9-Year-Olds Want to Know About Levi Strauss
Recently, a group of inquisitive nine-year-old students contacted me with three questions about the life of Levi Strauss. Tomorrow would…
Blog Entry - Heritage - February 25, 2016
The Origin of Khakis
We’re celebrating the 30th Anniversary of Dockers® all year long, and that includes our office HQ getting in the spirit as…
Blog Entry - Brands - February 18, 2016
Presidential Protection: A Dockers® Brand 30th Anniversary Anecdote
President’s Day offers a chance to commemorate the historic contributions of Washington, Lincoln, and other past U.S. Presidents. The national…
Blog Entry - Brands - February 15, 2016
Lovin’ in Levi’s®
What better way to say “Be Mine” this Valentine’s Day than through denim with a heart? At the Levi Strauss…
Blog Entry - Brands - February 11, 2016
LS&Co. Football Flashbacks
Before digging into the chips and salsa for Sunday’s Super Bowl 50, take a trip down memory lane with your…
Blog Entry - Heritage - February 4, 2016
Inspired By Nature: The Levi’s® Plaza Origin Story
Some say cities are concrete jungles. But here at Levi’s® Plaza, we’re more of an urban Sierra. People have always…
Blog Entry - Brands - January 21, 2016
“Orange” You Glad You Wear Levi’s® Jeans
People recognize a pair of Levi’s® jeans by our famous red Tab, a feature first sewn into the left side…
Blog Entry - Brands - January 14, 2016
The 501® Jean in Fashion History: Insights from a New Denim Exhibit
When Emma McClendon first envisioned the Fashion Institute of Technology’s (FIT) latest exhibit, Denim: Fashion’s Frontier, she met with me…
Blog Entry - Heritage - January 7, 2016
Goodwill Hunting Tips: Unusual Donation Circles Back to LS&Co. Archives
Levi Strauss & Co. and Goodwill just launched a new program to make it easier for consumers to donate used…
Blog Entry - Heritage - December 17, 2015
