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Throwback Thursday: A ‘Lot’ of History

For many of our fans, the Levi’s® brand is synonymous with Levi’s® 501® jeans. The name of those iconic pants…

Blog Entry - Heritage - August 6, 2015

The dude ranches of Arizona, Montana, Wyoming and other Western states were popular vacation spots in the 1930s for people…

Blog Entry - Heritage - July 30, 2015

In the mid-1950s, Juanita Wallace was the womenswear designer at Levi Strauss &Co. She knew what the women of America…

Blog Entry - Heritage - July 23, 2015

The 1960s represent a decade of tremendous progress for women’s rights — the FDA approved birth control pills, Betty Friedan…

Blog Entry - Heritage - July 16, 2015

For Paul O’Neill, head of design at Levi’s Vintage Clothing, visiting the Levi Strauss & Co. Archives used to be…

Blog Entry - Heritage - July 14, 2015

In May, I described my visit to Mumbai in preparation for the introduction of the new Levi’s women’s denim collection.…

Blog Entry - Heritage - July 9, 2015

Behold the lovely “Whiskers” jeans — a pair of Lot 501 men’s jeans from the Levi Strauss & Co. Archives that…

Blog Entry - Heritage - July 2, 2015

I recently visited Denver to attend the “Western Roundup,” a conference hosted by the Society of Rocky Mountain Archivists. Colorado…

Blog Entry - Heritage - June 11, 2015

Last week’s announcement of our new partnership with Google is generating a lot of excitement about the future of wearable…

Blog Entry - Heritage - June 4, 2015

In the land of startups, where trends move at hyper speed and last month is so last year, there are…

Blog Entry - Heritage - May 28, 2015