Supersized! Levi’s® That Hit the Big Time
Over the years, Levi Strauss & Co. has fashioned some mammoth artifacts for movie props, marketing stunts and just pure…
Blog Entry - Heritage - July 5, 2018Categories for Heritage
Supersized! Levi’s® That Hit the Big Time
Before the Blockbusters: Levi’s® Pixar Advertisements
Some of the sweetest summers are usually blessed with a Pixar insta-classic in theaters. This season, it’s Incredibles 2, Pixar’s…
Blog Entry - Heritage - June 27, 2018
Levi’s® Activewear And The World Cup
Mexico is currently riding high off its historic win over Germany in last weekend’s opening game in this year’s World…
Blog Entry - Heritage - June 21, 2018
Our Fab Favorites: Jill Guenza, Head of Women’s Design
Our Fab Favorites asks LS&Co. insiders for the low-down on their top pieces in the Levi Strauss & Co. Archives. With so…
Blog Entry - Heritage - June 14, 2018
From the Archives – Summer 2018
Welcome to our summer 2018 issue of From the Archives, a behind-the-scenes look at the ins and outs of the…
Blog Entry - Heritage - May 30, 2018
The 501® Turns 145 With Flair
We’re celebrating the 145th birthday of the jean that started it all – the iconic 501® – with style and…
Blog Entry - Brands - May 21, 2018
Throwback Thursday: Our Fab Favorites
As historian for Levi Strauss & Co., I get to manage an amazing collection of garments — from miniature puppet-sized…
Blog Entry - Heritage - May 17, 2018
Brazil Celebrates the 145th Birthday of the 501®
It’s been 145 years and they’re still going strong. Riveted pockets were patented by Levi Strauss & Co. and J.W.…
Blog Entry - Brands - May 10, 2018
Riveting Levi’s® Ties to Canada’s Royal Riders
Archaeologists excavating at a 19th Century fort – one of the earliest sites of the Royal Canadian Mounties – in…
Blog Entry - Heritage - May 4, 2018
501® Day: Happy 145th to Our 501® Jean!
We’re gearing up to celebrate the big 1-4-5 for the 501®. On May 20th, the 501® jean will celebrate its…
Blog Entry - Brands - May 1, 2018
