Almost 40 years ago, in 1983, Queen Elizabeth made a memorable trip to San Francisco. Her visit was marked by... View Article
Blog Entry - Heritage - August 1, 2022
According to local legend, it’s the oldest existing Levi’s® advertisement of its kind. It’s black and yellow, features two horses... View Article
Blog Entry - Heritage - July 14, 2022
In the late 19th century, mining was a vital component of the economy of the American West and a key... View Article
Blog Entry - Heritage - July 5, 2022
On May 20, 1873, LS&Co. received a patent for its riveted pants, officially marking the birthday of the Levi’s® 501®.... View Article
Blog Entry - Brands - May 20, 2022
On May 20, 2023, the 501®, the world’s first blue jean, turns 150 years old. Blue jeans began as an... View Article
Blog Entry - Heritage - May 18, 2022
Women’s fashion in the 1920s was groundbreaking in many ways. It was the era of flappers, when Western women sported... View Article
Blog Entry - Heritage - April 5, 2022
Our Fab Favorites asks Levi Strauss & Co. insiders for the lowdown on their top picks from the Levi Strauss... View Article
Blog Entry - Heritage - March 21, 2022
In 1968, Levi’s® debuted a series of advertisements that captured the look and feel of the era. Young people dressed... View Article
Blog Entry - Heritage - February 18, 2022
International Holocaust Remembrance Day is recognized on January 27 as a time to honor and mourn the 6 million Jewish... View Article
Blog Entry - Heritage - January 26, 2022
Actor Jason Hervey is best known for his role as Wayne Arnold in The Wonder Years, the popular coming-of-age television... View Article
Blog Entry - Heritage - January 5, 2022
