International Holocaust Remembrance Day is recognized on January 27 as a time to honor and mourn the 6 million Jewish... View Article
Blog Entry - Heritage - January 26, 2022
Actor Jason Hervey is best known for his role as Wayne Arnold in The Wonder Years, the popular coming-of-age television... View Article
Blog Entry - Heritage - January 5, 2022
It seems everyone has a Levi’s® story, and the Levi’s® Archives has found a virtual way to capture them. We’re... View Article
Blog Entry - Heritage - December 16, 2021
It seems everyone has a Levi’s® story, and the Levi’s® Archives has found a virtual way to capture them. We’re... View Article
Blog Entry - Heritage - November 29, 2021
The rumor dates back to 1957 and involves “the King” himself. Elvis Presley supposedly debuted the first pair of Levi’s®... View Article
Blog Entry - Heritage - November 4, 2021
At 10,000 feet above sea level, near the highest summit of the Rocky Mountains, the mining town of Leadville, Colorado,... View Article
Blog Entry - Heritage - October 20, 2021
When Pete Symth, a radio personality, envisioned creating a Western American town in 1960, he imagined a place where visitors... View Article
Blog Entry - Heritage - September 10, 2021
The iconic “Levi’s® 501® Blues” campaign launched during the summer of 1984, pairing blues music with scenes of young people... View Article
Blog Entry - Heritage - August 10, 2021
In 1980 and 1984, Levi Strauss & Co. became the official outfitter for Team U.S.A. Here’s how the games unfolded... View Article
Blog Entry - Heritage - July 29, 2021
Oregon Native Alfred Leo Smith, a member of the Klamath/Modoc Tribe, spent a lifetime in Levi’s®. It started with flared... View Article
Blog Entry - Heritage - July 22, 2021
