Categories for Heritage

Love, Life and Building a Future with LS&Co.

The following story is based on a recent oral history interview with retired Levi Strauss & Co. factory workers Louis... View Article

Blog Entry - Heritage - June 14, 2021

My Huynh, an apparel development technician at our Eureka Innovation Lab, has already solidified her place in Levi Strauss &... View Article

Blog Entry - Heritage - May 26, 2021

On May 20th, 1873, the world’s first blue jean received its official patent – a day we commemorate each year... View Article

Blog Entry - Heritage - May 20, 2021

While the name Levi’s® is synonymous with blue jeans, it also made “herstory” by creating the first jeans for women... View Article

Blog Entry - Heritage - May 13, 2021

In a 1996 Levi’s® 501® advertisement, Pool Boy, security guards watch over an attractive woman sunbathing by a palatial pool.... View Article

Blog Entry - Heritage - May 3, 2021

On Saturday, April 17th, the Contemporary Jewish Museum in San Francisco re-opens its doors to the general public, which features... View Article

Blog Entry - Heritage - April 15, 2021

This year, we reintroduced Levi’s® Red, more than 20 years since the first release of the innovative Levi’s® line that... View Article

Blog Entry - Heritage - April 1, 2021

Levi Strauss & Co. Historian Tracey Panek recently learned about the discovery of a rare photo of our company’s founder,... View Article

Blog Entry - Heritage - March 4, 2021

Fancy yourself a Levi Strauss history buff and looking to celebrate our founder’s 192nd birthday this week? Test your knowledge... View Article

Blog Entry - Heritage - February 22, 2021

In March 2020, the world headquarters of Levi Strauss & Co. in San Francisco emptied out virtually overnight as we... View Article

Blog Entry - Heritage - February 1, 2021