These faded, tattered and torn blue jeans represent two decades Noel Lambe of Kildare, Ireland spent in his favorite pair... View Article
Blog Entry - Heritage - March 14, 2019
Love comes in many forms, and Valentine’s Day is the perfect time to share some love for Levi’s®. To celebrate... View Article
Blog Entry - Heritage - February 14, 2019
When people ask me what it’s like being the historian for Levi Strauss & Co., I often say every day... View Article
Blog Entry - Heritage - January 17, 2019
This year, Levi Strauss & Co. celebrates the 35th anniversary of the first Original Levi’s® Store—a retail shop that opened... View Article
Blog Entry - Heritage - November 8, 2018
At Levi Strauss & Co. we encourage active citizenship and eligible voters to get involved in our democracy and use... View Article
Blog Entry - Heritage - September 27, 2018
The Levi’s® Ride & Tie is a true Levi’s® original. The sport was invented by Levi Strauss & Co. in... View Article
Blog Entry - Heritage - August 2, 2018
Over the years, Levi Strauss & Co. has fashioned some mammoth artifacts for movie props, marketing stunts and just pure... View Article
Blog Entry - Heritage - July 5, 2018
Mexico is currently riding high off its historic win over Germany in last weekend’s opening game in this year’s World... View Article
Blog Entry - Heritage - June 21, 2018
As historian for Levi Strauss & Co., I get to manage an amazing collection of garments — from miniature puppet-sized... View Article
Blog Entry - Heritage - May 17, 2018
In September 1933, with the country still recovering from the Great Depression and Stock Market crash just four years earlier,... View Article
Blog Entry - Heritage - April 19, 2018
