From Trash to Treasure: A Historical Surprise
When people ask me what it’s like being the historian for Levi Strauss & Co., I often say every day…
Blog Entry - Heritage - January 17, 2019From Trash to Treasure: A Historical Surprise
Happy New Year… Truly, Levi Strauss
“Happy New Year to you all,” Levi Strauss wrote in a personal letter he penned in 1891. More than 125…
Blog Entry - Heritage - January 3, 2019
Supersized! Levi’s® That Hit the Big Time
Over the years, Levi Strauss & Co. has fashioned some mammoth artifacts for movie props, marketing stunts and just pure…
Blog Entry - Heritage - July 5, 2018
Levi’s® At Yosemite: A Bear Of A Tale
In September 1933, with the country still recovering from the Great Depression and Stock Market crash just four years earlier,…
Blog Entry - Heritage - April 19, 2018
Levi Strauss & Co. and Corduroy Have a History
At Levi Strauss & Co. we’ve worked with denim for nearly 150 years—blue jeans, jackets and other denim duds. But…
Blog Entry - Brands - April 12, 2018
From The Archives – Winter 2018
Welcome to our winter 2018 issue of From the Archives, a behind-the-scenes look at the ins and outs of the…
Blog Entry - Heritage - March 1, 2018
HBD, Levi Strauss! Four Quick Facts About Our Founder
This Monday, Feb. 26, is the birthday of our founder, Levi Strauss, who would have turned 189 years old. Born…
Blog Entry - Uncategorized - February 22, 2018
Innovation, 1960s Style: STA-PREST™ Clothing
From inventing the blue jean in 1873 to launching our Jacquard jacket in 2017, LS&Co. has always been an innovator…
Blog Entry - Heritage - February 15, 2018
The Story Behind the Levi’s® Jacquard Jacket
LS&Co. made history last fall when it launched the Levi’s® Commuter™ Trucker Jacket with Jacquard™ by Google, one of the…
Blog Entry - Heritage - January 18, 2018
Throwback Thursday: Reflections on Levi! A New Musical
As the Levi Strauss & Co. historian, I spend a lot of time immersed in the story of our founder…
Blog Entry - Heritage - January 4, 2018
