Freeze Frame: Fresh Photo Finds from the LS&Co. Archives
I was delighted to spend time recently reviewing the extensive photo collection in the LS&Co. Archives. The images range from…
Blog Entry - Heritage - December 14, 2017Freeze Frame: Fresh Photo Finds from the LS&Co. Archives
Throwback Thursday: Levi’s®, Dockers® Makes MoMA Exhibit Debut
The Museum of Modern Art in New York is hosting its first fashion exhibit in more than 70 years, showcasing…
Blog Entry - Heritage - November 2, 2017
Throwback Thursday: Keeping Up Appearances
Muslin, acid-free boxes, sturdy thread and heavy-duty sewing needles — all tools of the trade for preserving the most precious…
Blog Entry - Heritage - October 19, 2017
Patched & Patterned: A Summer of Levi’s® Love Story
When Doug Hansen made the trek to California from Maryland in 1970, he lamented having missed the Summer of Love…
Blog Entry - Brands - September 28, 2017
Throwback Thursday: The Skinny on Skinny Jeans
Today, skinny jeans are a staple of most people’s wardrobes. In fact, the fit has become so essential we even…
Blog Entry - Brands - August 24, 2017
Top Tops: Levi’s® – Official Outfitter of the 1984 U.S. Olympic Team!
This year, we’re taking a special look at some of Levi Strauss & Co.’s top tops, which have been part…
Blog Entry - Brands - August 17, 2017
Throwback Thursday: Cowboy Cool
Because Levi Strauss & Co. was born in the American West, cowboys were among the earliest wearers of 501® waist…
Blog Entry - Heritage - July 20, 2017
Women’s Hiking Jacket: An LS&Co. Archives Top Top
This year, we’re taking a special look at some of Levi Strauss & Co.’s top tops, which have been part…
Blog Entry - Brands - July 13, 2017
The 80-Year Coverup
It’s been 80 years since Levi Strauss & Co. last exposed the copper rivets on the back pockets of our…
Blog Entry - Heritage - July 6, 2017
Showtime in Shanghai: #501Day in China
On May 20, 1873—144 years ago—Levi Strauss & Co. and tailor Jacob Davis patented the idea for riveted pockets in…
Blog Entry - Heritage - June 8, 2017
