Celebrating the Birth of the Levi’s® 501® Jean
On May 20th, 1873, the world’s first blue jean received its official patent – a day we commemorate each year…
Blog Entry - Heritage - May 20, 2021Celebrating the Birth of the Levi’s® 501® Jean
Our Fab Favorites: Head of Men’s Design Discusses Her Fave 501®
Our Fab Favorites asks LS&Co. insiders for the low-down on their top picks from the Levi Strauss & Co. Archives.…
Blog Entry - Heritage - July 18, 2019
The Levi’s® 501® Jean – Well Worn, Worn Well
The world’s first blue jean made its debut 146 years ago this week. Two immigrants created this most American of…
Blog Entry - Heritage - May 23, 2019
501® Day: Employees Share Their Love Stories
Happy 501® Day! On this day in 1873, Levi Strauss & Co. officially received a patent for our riveted pants…
Blog Entry - Heritage - May 20, 2019
Denim Doubles: Two Lifelong Levi’s® Fans in Japan
Yutaka Fujihara and Naoki Kawamata share a lot in common. They were both born in Japan. Both men are lifelong…
Blog Entry - Heritage - May 2, 2019
Gear Patrol Offers the Ultimate Levi’s® Guide to Men’s Denim
There’s style and there’s fit – and then there’s the ins and outs of Levi’s®. Gear Patrol got the full…
Blog Entry - Brands - April 24, 2019
The Levi’s® Launchpad: Stars Who Starred for LS&Co.
From our 501® Blues series in 1984 to last year’s Circles, one of the most watched spots of 2017, Levi Strauss &…
Blog Entry - Heritage - January 9, 2019
Discovered Pair of Levi’s® Reveals Hidden Local History
Last year, Kay Keiko Utsumi was scanning items at the annual rummage sale for the San Jose Buddhist Temple when…
Blog Entry - Heritage - August 15, 2018
Brazil Celebrates the 145th Birthday of the 501®
It’s been 145 years and they’re still going strong. Riveted pockets were patented by Levi Strauss & Co. and J.W.…
Blog Entry - Brands - May 10, 2018
501® Day: Happy 145th to Our 501® Jean!
We’re gearing up to celebrate the big 1-4-5 for the 501®. On May 20th, the 501® jean will celebrate its…
Blog Entry - Brands - May 1, 2018
