Categories for Heritage

The Jean-ius Style of Steve Jobs

Turtlenecks and signature Levi’s® defined the look of tech icon Steve Jobs. Like Albert Einstein, Jobs was known for his…

Blog Entry - Heritage - October 14, 2016

In celebration of the brand’s 30th Anniversary, we’re highlighting some of the most remarkable heritage finds from our Archives. Curated…

Blog Entry - Heritage - October 6, 2016

I recently traveled to London to celebrate the opening of You Say You Want a Revolution? Records & Rebels at…

Blog Entry - Heritage - September 22, 2016

If there was ever any doubt that the Levi’s® brand is at its best when it’s at the center of…

Blog Entry - Heritage - September 16, 2016

In celebration of the brand’s 30th Anniversary, we’re highlighting some of the most remarkable heritage finds from our Archives. Curated by…

Blog Entry - Heritage - September 8, 2016

So far, 2016 has been a year where authenticity reigns, fast fashion slows and what’s old is, well, cool again.…

Blog Entry - Brands - September 7, 2016

Today marks 80 years since we began using one of the company’s most important trademarks: the Tab Device, the signature…

Blog Entry - Heritage - September 1, 2016

We’re always innovating and finding ways to improve things at Levi Strauss & Co., from inventing the first pair of…

Blog Entry - Heritage - August 25, 2016

Welcome to From the Archives, a behind-the-scenes look at the little ins and outs of the work we do here,…

Blog Entry - Heritage - August 18, 2016

It’s a new Olympic season, and we’re not only feeling patriotic, we’re feeling nostalgic. So, as athletes face off in…

Blog Entry - Heritage - August 11, 2016