Throwback Thursday: Blue Ribbon Innovation
Last week’s announcement of our new partnership with Google is generating a lot of excitement about the future of wearable…
Blog Entry - Heritage - June 4, 2015Throwback Thursday: Blue Ribbon Innovation
Throwback Thursday: From Miners to Millennials
In the land of startups, where trends move at hyper speed and last month is so last year, there are…
Blog Entry - Heritage - May 28, 2015
Travel Tales: Lady Levi’s Pay a Visit to Mumbai
Impressions of India As a prelude to the full global reset of our Levi’s® women’s product line, I recently traveled…
Blog Entry - Heritage - May 14, 2015
Throwback Thursday: A Soldier’s Story
During World War II a mother spotted her son, a soldier serving in Saipan, in a photo she saw in…
Blog Entry - Heritage - April 23, 2015
Throwback Thursday: Well-Worn in Wickenburg
In 1917, a hard-rock miner named Homer Campbell bought a pair of Levi’s® overalls at Brayton’s Commercial Company in Wickenburg,…
Blog Entry - Heritage - April 16, 2015
Ending the Civil War: How LS&Co. Supported the Union
On this day 150 years ago, the Civil War effectively ended when Confederate General Robert E. Lee surrendered his 28,000…
Blog Entry - Heritage - April 9, 2015
Throwback Thursday: Levi’s Denim Art Contest
Novelist Tom Wolfe famously coined the term “‘Me’ decade” in referring to the 1970s. There is perhaps no clearer illustration…
Blog Entry - Heritage - April 2, 2015
Putting the Two-Horse Pull to the Test
In 1938 Elton Schram of Belmont, California, noticed his neighbor stranded on the road with a dead motor. He offered…
Blog Entry - Heritage - March 26, 2015
Throwback Thursday: Fire!
We’ve been talking a lot about water this week (read more here and here and take the quiz to find how much…
Blog Entry - Heritage - March 18, 2015
A Riveting Ranch Reveal
While digging out a spring on a ranch recently, Salinas Resident Orval Burke uncovered a new source of water and…
Blog Entry - Heritage - March 11, 2015
