Rodeo Rider RagsRodeo Rider Rags

Levi Strauss & Co. CEO Chip Bergh created a news sensation when he challenged the notion that blue jeans should…

Blog Entry - Heritage - February 5, 2015

Throwback Thursday: Beyond DenimThrowback Thursday: Beyond Denim

Levi Strauss & Co. is, of course, famous for denim: we made the first blue jeans by taking this traditional…

Blog Entry - Heritage - January 15, 2015