Celebrating the Birth of the Levi’s® 501® Jean
On May 20th, 1873, the world’s first blue jean received its official patent – a day we commemorate each year…
Blog Entry - Heritage - May 20, 2021Celebrating the Birth of the Levi’s® 501® Jean
The History of Denim
May 20, 1873 marked an historic day: the birth of the blue jean. It was on that day that Levi…
Blog Entry - Heritage - July 4, 2019
The Levi’s® 501® Jean – Well Worn, Worn Well
The world’s first blue jean made its debut 146 years ago this week. Two immigrants created this most American of…
Blog Entry - Heritage - May 23, 2019
Joe Frank & His 72 Years at Levi Strauss & Co.
Every week, our Historian Tracey Panek shares throwback stories from the Archives and the company. Salesman Joe Frank had a…
Blog Entry - Heritage - April 18, 2019
Levi Strauss’s Sunken Ship Treasure Resurfaces at Auction
Years before the transcontinental railroad crossed the United States, Levi Strauss & Co. imported and exported its dry goods and…
Blog Entry - Heritage - March 19, 2019
HBD, Levi Strauss – A Story of Our Founder’s Character
If Levi Strauss were alive today, he’d be celebrating his 190th birthday this week. At Levi Strauss & Co., we…
Blog Entry - Heritage - February 28, 2019
Levi Strauss Legacy Grant Supports Youth Advocates for LGBTQ Equality
As we celebrate what would have been the 190th birthday of our founder, Levi Strauss, today, we honor the values…
Blog Entry - Values - February 26, 2019
Happy New Year… Truly, Levi Strauss
“Happy New Year to you all,” Levi Strauss wrote in a personal letter he penned in 1891. More than 125…
Blog Entry - Heritage - January 3, 2019
Levi Strauss & Co.’s Civics History
At Levi Strauss & Co. we encourage active citizenship and eligible voters to get involved in our democracy and use…
Blog Entry - Heritage - September 27, 2018
Blue Jeans – Everyone’s Perfect Fit
What began as a solve for workwear needs has since become an iconic garment recognized and worn the world over.…
Blog Entry - Brands - July 24, 2018
