Happy 143rd, Blue Jeans!
On May 20, 1873 Levi Strauss and Jacob Davis were awarded a patent for a new garment: riveted work pants.…
Blog Entry - Heritage - May 19, 2016Happy 143rd, Blue Jeans!
What 9-Year-Olds Want to Know About Levi Strauss
Recently, a group of inquisitive nine-year-old students contacted me with three questions about the life of Levi Strauss. Tomorrow would…
Blog Entry - Heritage - February 25, 2016
Continuing the Dream
Today, as we celebrate Martin Luther King Jr.’s contributions to the civil rights movement and reflect on his legacy, we…
Blog Entry - Heritage - January 18, 2016
Throwback Thursday: Levi’s — Right For School?
The [Occasionally] Controversial History of Denim in the Classroom Another school year is underway and back-to-school fashion is in full…
Blog Entry - Heritage - September 24, 2015
Throwback Thursday: Lady Levi’s® in Japan
Earlier this year I traveled to Mumbai and Milan to share our 80-year history of women’s jeans with media in…
Blog Entry - Heritage - September 17, 2015
TBT: American Heroes Channel features “The Story of Levi Strauss”
Earlier this week as part of their premiere season, the American Heroes Channel’s How We Got Here featured “The Story…
Blog Entry - Heritage - January 29, 2015
Throwback Thursday: Panama-Pacific International Exposition
Expositions and world’s fairs have been held in Europe, the United States and Asia for over 200 years. They celebrate…
Blog Entry - Heritage - January 22, 2015
Throwback Thursday: Beyond Denim
Levi Strauss & Co. is, of course, famous for denim: we made the first blue jeans by taking this traditional…
Blog Entry - Heritage - January 15, 2015
Crime, Fraud and Scam Artists in San Francisco – 19th Century Style
Doing business in San Francisco in the 1800s was hard enough, but there were also people ready to fleece, scam,…
Blog Entry - Heritage - January 8, 2015
The Levi’s Brand in Literature
Pennsylvania-born Owen Wister is sometimes called the father of the classic western novel. Like his hero, Theodore Roosevelt, he spent…
Blog Entry - Heritage - December 26, 2014
