Categories for Heritage

‘Love’ + Levi’s®: Tripping Through The New de Young Exhibit

Entranced by the ingenuity emanating out of what was then the hub of creative collectives, Linda Garth decided to take…

Blog Entry - Brands - April 14, 2017

In a recent interview, I was asked to share my most remarkable story about a Levi Strauss & Co. garment.…

Blog Entry - Brands - April 13, 2017

It was the height of Haight-Ashbury, a hippie mecca where flower children flourished in the grooviest fashions. Civil rights and…

Blog Entry - Brands - April 7, 2017

May 20 marks the birthday of the blue jean—the day in 1873 when Levi Strauss & Co. and Jacob Davis…

Blog Entry - Heritage - April 6, 2017

The acidic smell coming from the oak barrels was pungent against the fresh February rain. I escaped the downpour inside…

Blog Entry - Heritage - March 30, 2017

This year, we’re taking a special look at some of Levi Strauss & Co.’s top tops, which have been part…

Blog Entry - Heritage - March 23, 2017

SXSW is rocking this week at the Levi’s® Outpost in Austin where I tried on the new Project Jacquard jacket,…

Blog Entry - Brands - March 16, 2017

When Lady Gaga and Metallica recently took to the Grammy stage together, they harnessed the energy and excitement of a…

Blog Entry - Heritage - March 9, 2017

It may seem like a simple contribution in the larger journey toward gender equality, but Levi’s® truly pushed the envelope…

Blog Entry - Brands - March 8, 2017

On February 26, 1829, nearly 200 years ago, Levi Strauss was born in Buttenheim, Bavaria. Levi immigrated to America, became…

Blog Entry - Heritage - March 2, 2017