Innovation, 1960s Style: STA-PREST™ Clothing
From inventing the blue jean in 1873 to launching our Jacquard jacket in 2017, LS&Co. has always been an innovator…
Blog Entry - Heritage - February 15, 2018Categories for Heritage
Innovation, 1960s Style: STA-PREST™ Clothing
And the Award Goes to… Levi’s® + Universal Oscar Films
Roll out the red carpet for one of cinema’s biggest events of the year – it’s officially Oscar season! As…
Blog Entry - Heritage - February 7, 2018
The Story Behind the Levi’s® Jacquard Jacket
LS&Co. made history last fall when it launched the Levi’s® Commuter™ Trucker Jacket with Jacquard™ by Google, one of the…
Blog Entry - Heritage - January 18, 2018
Throwback Thursday: Reflections on Levi! A New Musical
As the Levi Strauss & Co. historian, I spend a lot of time immersed in the story of our founder…
Blog Entry - Heritage - January 4, 2018
Best of 2017 – Our Favorite Heritage Moments
We’re highlighting the best of the best of 2017 from across our Unzipped coverage, featuring everything from our biggest marketing…
Blog Entry - Brands - December 21, 2017
Freeze Frame: Fresh Photo Finds from the LS&Co. Archives
I was delighted to spend time recently reviewing the extensive photo collection in the LS&Co. Archives. The images range from…
Blog Entry - Heritage - December 14, 2017
Denim in the Desert—Levi’s® Store Shines in Dubai
The official reopening the Levi’s® store in the Dubai Mall—the world’s largest—called for a special gala. I recently traveled to…
Blog Entry - Heritage - December 6, 2017
From the Archives: Holiday 2017!
Welcome to our Holiday 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs of the…
Blog Entry - Heritage - November 29, 2017
The Levi’s® SoHo Flagship Store Gets a Stylish Upgrade
A fully functioning Tailor Shop, upgraded tech-enabled touch points, robust retail offerings that include the Levi’s® Authorized Vintage line, Levi’s®…
Blog Entry - Heritage - November 13, 2017
A Vintage Homecoming: Introducing Levi’s® Authorized Vintage
The most exceptional collection of authentic vintage Levi’s® is now an official clothing line. The Levi’s® brand is excited to…
Blog Entry - Brands - November 10, 2017
