Categories for Heritage

From Trash to Treasure: A Historical Surprise

When people ask me what it’s like being the historian for Levi Strauss & Co., I often say every day…

Blog Entry - Heritage - January 17, 2019

From our 501® Blues series in 1984 to last year’s Circles, one of the most watched spots of 2017, Levi Strauss &…

Blog Entry - Heritage - January 9, 2019

“Happy New Year to you all,” Levi Strauss wrote in a personal letter he penned in 1891. More than 125…

Blog Entry - Heritage - January 3, 2019

We’re highlighting the most viewed stories from Unzipped in 2018. It was our special collections, celebrity partnerships and homages to…

Blog Entry - Brands - December 20, 2018

Customers at the new Levi’s® Store in Times Square will find a few surprises for the holidays. Besides jeans and…

Blog Entry - Heritage - December 19, 2018

Our Fab Favorites asks LS&Co. insiders for the low-down on their top pieces in the Levi Strauss & Co. Archives.…

Blog Entry - Brands - December 13, 2018

Recalling her teenage years growing up in the New York, Christine Rucci remembers walking home every day in a school…

Blog Entry - Heritage - December 6, 2018

Welcome to our Holiday 2018 issue of From the Archives, a behind-the-scenes look at the ins and outs of the…

Blog Entry - Heritage - November 28, 2018

The Vault Museum at Levi’s Plaza unveiled a new look this week – and we’ve got a behind-the-scenes glimpse into…

Blog Entry - Heritage - November 21, 2018

It’s arguably the most recognizable design on denim. Our back pocket stitching on Levi’s® jeans is what we call the…

Blog Entry - Heritage - November 15, 2018