Recognizing 30 Years of Levi Strauss & Co. Archives
For 30 years, the Levi Strauss & Co. Archives has preserved the legacy of a brand that revolutionized apparel and…
Blog Entry - Heritage - September 17, 2019Recognizing 30 Years of Levi Strauss & Co. Archives
Elton John’s Customized Levi’s® Look
Whether he was performing in a Mozart-inspired powdered wig or a Donald Duck costume, Elton John’s show looks are almost…
Blog Entry - Heritage - May 29, 2019
Celebrating a Levi’s® Heirloom
Violet Mutter, the great-grandmother of Levi Strauss & Co. employee Rebekah Davies, was born in 1921 and moved across the…
Blog Entry - Heritage - May 16, 2019
Our Historian Gives Teen Vogue the Customization Lowdown
Customization is as much a part of our history as the rivet. When our riveted work pants, considered the first…
Blog Entry - Heritage - April 30, 2019
Tokyo Pop-Up Combines Levi’s®, Art & History
This month, the Levi’s® brand invited 28 artists, most hailing from New York, to Tokyo to create a pop-up art…
Blog Entry - Heritage - April 25, 2019
Joe Frank & His 72 Years at Levi Strauss & Co.
Every week, our Historian Tracey Panek shares throwback stories from the Archives and the company. Salesman Joe Frank had a…
Blog Entry - Heritage - April 18, 2019
Levi’s® – An Early Adopter of Functional Fashion
Every week, our Historian Tracey Panek shares throwback stories from the Archives and the company. The Milwaukee Art Museum recently…
Blog Entry - Heritage - April 10, 2019
Our Fab Favorites: Spring Bottom Pants, Our First Flare
Every week, our Historian Tracey Panek shares throwback stories from the Archives and the company. Our Fab Favorites asks LS&Co.…
Blog Entry - Heritage - April 4, 2019
From the Archives: Glad You Asked …
Every year, the Levi Strauss & Co. Archives receives hundreds of questions from inquiring fans around the globe. Whether it’s…
Blog Entry - Heritage - March 26, 2019
Letters from a Genuine Levi’s® Dudeen
In 1939, Virginia Brookbush of Idaho Falls, Idaho, corresponded with Levi Strauss & Co. in letters, detailing vivid descriptions of…
Blog Entry - Heritage - March 7, 2019
