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“Orange” You Glad You Wear Levi’s® Jeans“Orange” You Glad You Wear Levi’s® Jeans

People recognize a pair of Levi’s® jeans by our famous red Tab, a feature first sewn into the left side…

Blog Entry - Brands - January 14, 2016

The 501® Jean in Fashion History: Insights from a New Denim ExhibitThe 501® Jean in Fashion History: Insights from a New Denim Exhibit

When Emma McClendon first envisioned the Fashion Institute of Technology’s (FIT) latest exhibit, Denim: Fashion’s Frontier, she met with me…

Blog Entry - Heritage - January 7, 2016

Goodwill Hunting Tips: Unusual Donation Circles Back to LS&Co. ArchivesGoodwill Hunting Tips: Unusual Donation Circles Back to LS&Co. Archives

Levi Strauss & Co. and Goodwill just launched a new program to make it easier for consumers to donate used…

Blog Entry - Heritage - December 17, 2015

Coal Miner’s Daughter Coat: How to Spot a “Type 1” Levi’s® Denim JacketCoal Miner’s Daughter Coat: How to Spot a “Type 1” Levi’s® Denim Jacket

Colorado native Patricia Piassoli-Cerrone remembers several things from her high school days in the late 1950s — her prom dress,…

Blog Entry - Heritage - December 10, 2015

Throwback Thursday: AIDS Memorial QuiltThrowback Thursday: AIDS Memorial Quilt

At LS&Co., we are proud of our 30 years of progressive leadership in the fight against HIV/AIDS. And part of…

Blog Entry - Heritage - December 3, 2015

Giving Thanks for Life in Levi’s®: Two Memorable LS&Co. Thank You NotesGiving Thanks for Life in Levi’s®: Two Memorable LS&Co. Thank You Notes

This holiday, I plan to enjoy time with friends and family giving thanks for home, health—and heritage—162-years-worth at Levi Strauss…

Blog Entry - Heritage - November 26, 2015

Adventures in Blue Jeans: Exploring the National Geographic ArchivesAdventures in Blue Jeans: Exploring the National Geographic Archives

I have loved National Geographic since the day the magazine began arriving in my mailbox in elementary school (thanks to…

Blog Entry - Heritage - November 19, 2015

Throwback Thursday: Pants That Saved A LifeThrowback Thursday: Pants That Saved A Life

The LS&Co. Archives is loaded with pieces of clothing that have amazing stories to tell. There’s one pair of Dockers®…

Blog Entry - Heritage - November 12, 2015

Giant Texas Roadside Attraction Outfitted in Levi’s® JeansGiant Texas Roadside Attraction Outfitted in Levi’s® Jeans

What do the best dressed 47-foot cowboys wear? Levi’s® jeans of course—in the tallest size you can get your hands…

Blog Entry - Heritage - November 4, 2015

Uncovering the Levi’s® Legacy in Marilyn Monroe’s Final FilmUncovering the Levi’s® Legacy in Marilyn Monroe’s Final Film

The 1961 movie, The Misfits, is notable for its critical acclaim, its star-studded cast and its fame as the final…

Blog Entry - Heritage - October 28, 2015
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