Two Horses and 130 Years of History
Before closing the doors at a Levi Strauss & Co. retail store on the East Coast, staff contacted me with…
Blog Entry - Heritage - April 7, 2016Two Horses and 130 Years of History
No Foolin’: Levi’s® Jeans Made for Clowning Around
After interviewing former rodeo bull rider Shawn Edwards, whose final ride sent him into a 7-day coma, I was convinced…
Blog Entry - Heritage - March 31, 2016
On the Road in France—Sharing the 501® Globally
Following a recent visit to Russia, I traveled to France to continue sharing the story of the 501®–the world’s first…
Blog Entry - Heritage - March 24, 2016
Throwback Thursday St. Patrick’s Day Edition: Get Your Green On—Compliments of the Levi Strauss & Co. Archives
Still stumped on what to wear for St. Paddy’s Day this year? Better grab something green to avoid being pinched…
Blog Entry - Brands - March 17, 2016
On the Road in Russia—Sharing the 501® Globally
I recently traveled to Moscow to share the story of the 501®—the world’s first blue jeans, and the blueprint for…
Blog Entry - Heritage - March 3, 2016
What 9-Year-Olds Want to Know About Levi Strauss
Recently, a group of inquisitive nine-year-old students contacted me with three questions about the life of Levi Strauss. Tomorrow would…
Blog Entry - Heritage - February 25, 2016
The Origin of Khakis
We’re celebrating the 30th Anniversary of Dockers® all year long, and that includes our office HQ getting in the spirit as…
Blog Entry - Brands - February 18, 2016
Lovin’ in Levi’s®
What better way to say “Be Mine” this Valentine’s Day than through denim with a heart? At the Levi Strauss…
Blog Entry - Brands - February 11, 2016
LS&Co. Football Flashbacks
Before digging into the chips and salsa for Sunday’s Super Bowl 50, take a trip down memory lane with your…
Blog Entry - Heritage - February 4, 2016
Inspired By Nature: The Levi’s® Plaza Origin Story
Some say cities are concrete jungles. But here at Levi’s® Plaza, we’re more of an urban Sierra. People have always…
Blog Entry - Brands - January 21, 2016
