How We’re Rolling with Consumer Tastes
Consumer tastes may seem as fickle as the weather. So how do legacy brands like Levi’s® change with the times…
Blog Entry - Values - March 6, 2017Consumer tastes may seem as fickle as the weather. So how do legacy brands like Levi’s® change with the times…
Blog Entry - Values - March 6, 2017It’s small — smaller than your pinky fingernail. And it’s bright — a piece of fabric, a contrasting blip against…
Blog Entry - Brands - March 1, 2017Editor’s Note: The following was originally published on levi.com. As founder of the Tennessee rock band Bully, Alicia Bognanno’s possessions…
Blog Entry - Brands - February 27, 2017In 1971, Warren Smith was a civilian working on a military base in the Marshall Islands—Kwajalein Island, to be exact.…
Blog Entry - Heritage - February 16, 2017To Levi’s®, with love…We know full well the love runs deep for those who live in Levi’s®. So, this Valentine’s…
Blog Entry - Values - February 14, 2017The Lunar New Year is infused with traditions of the past; a concept that’s reflected in the new Levi’s® Chinese…
Blog Entry - Uncategorized - January 27, 2017A little blast from the past blew into town recently when retired Levi Strauss & Co. Historian Lynn Downey stopped…
Blog Entry - Heritage - January 24, 2017When it comes to history, the pockets of Levi’s® jeans are full of it. That’s because pockets are where it…
Blog Entry - Brands - January 12, 2017How did you spend your #HolidaysinDENIZEN? This December, DENIZEN® from Levi’s® partnered with 16 fashion and lifestyle tastemakers for the…
Blog Entry - Brands - January 11, 2017When the patent for Levi Strauss & Co.’s famous riveted pants expired around 1890, the company needed a way to…
Blog Entry - Brands - January 5, 2017