Starting out as a functional khaki for work, Dockers® has evolved into a casual California lifestyle brand that’s been winning... View Article
Blog Entry - Brands - November 10, 2022
This year marks the 35th anniversary of the Dockers® brand. To mark the occasion, we sat down with Global Head of... View Article
Blog Entry - Brands - March 25, 2021
There’s no sugarcoating it: 2020 didn’t turn out the way any of us thought it would. Yet even through this... View Article
Blog Entry - Business - December 23, 2020
COVID-19 has changed how we do most things, including holiday shopping. Levi Strauss & Co. teams around the world have... View Article
Blog Entry - Business - December 22, 2020
Last month, the Dockers® brand opened its new U.S. retail outlet storefront at the Citadel Outlets in Commerce, California. The 1,800 square... View Article
Blog Entry - Brands - December 11, 2020
Earlier this year, Levi Strauss & Co. created a standalone Dockers® organization within the company that is autonomous and accountable... View Article
Blog Entry - Brands - November 16, 2020
To change the world, you don’t need a suit. That’s the bold message behind Dockers® latest campaign for Europe. Launched... View Article
Blog Entry - Brands - September 24, 2019
Building off its “Always On” platform, Dockers® is making sure guys are “Ready For It.” That’s the concept behind the... View Article
Blog Entry - Brands - September 16, 2019
When Dockers® invented the khaki in 1986, it revolutionized the working man’s dress code. Now, it’s doing it again with... View Article
Blog Entry - Brands - August 7, 2019
It takes a true visionary to be a Dockers® Challenger. Their ambitions exceed their resources; they follow their dreams and... View Article
Blog Entry - Brands - July 19, 2019
