Categories for Heritage

Igniting Passion for Democracy

Every year, we celebrate Levi Strauss’s birthday by awarding a grant to an organization that reflects his legacy of profits…

Blog Entry - Heritage - February 26, 2020

Joe Louis Levingston, a founding member of the all-male African American East Bay Dragons Motorcycle Club, never hits the road…

Blog Entry - Heritage - February 20, 2020

In honor of Valentine’s Day tomorrow, I’ve rounded up some heartwarming love stories about vintage Levi’s® garments. From a lost…

Blog Entry - Heritage - February 13, 2020

This week, the Contemporary Jewish Museum in San Francisco opens its doors to its new exhibit, Levi Strauss: A History of…

Blog Entry - Heritage - February 11, 2020

Next month Levi Strauss & Co. turns 167 years old. It’s a milestone marked by the date, March 1853, when…

Blog Entry - Heritage - February 6, 2020

At Levi Strauss & Co., we’ve celebrated the All-American game of football with our unique style and flare for decades.…

Blog Entry - Heritage - January 28, 2020

It’s 2020 — a new year, a new decade and the perfect time to announce the newest addition to the…

Blog Entry - Heritage - January 16, 2020

The past decade was a defining one for the Levi Strauss & Co. Archives. We added some iconic clothing to…

Blog Entry - Heritage - January 9, 2020

Becoming a Levi’s® designer wasn’t Dan Weinberg’s original dream job. “I always wanted to be a cartoonist,” he shared with…

Blog Entry - Heritage - December 19, 2019

Every year, the Levi Strauss & Co. Archives receives hundreds of questions from around the globe. Whether it’s a query…

Blog Entry - Heritage - December 11, 2019