The 501® Jean: Stories of an Original – A Documentary Film
The Levi’s® 501® button fly jean – the original and first ever blue jean – was born on May 20,…
Blog Entry - Brands - March 16, 2016Categories for Heritage
The 501® Jean: Stories of an Original – A Documentary Film
Levi’s Flagship Store Window Becomes Living, Breathing Mural
When we launched our “We are 501®”seasonal campaign in February, our goal was to highlight some of the amazing, creative…
Blog Entry - Brands - March 11, 2016
Throwback Thursday: Cave Khakis
We’re still on a sugar high thanks to last week’s extra-special treat to commemorate the 30th anniversary of Dockers®. Although the…
Blog Entry - Brands - March 10, 2016
SF Baykeeper’s Blue Rivet Award Goes to…LS&Co.
The people who live, work and play in the Bay Area understand how lucky we are to enjoy a body…
Blog Entry - Heritage - March 9, 2016
This Will Be Your Chance to Step Inside The Era-Defining Late 1960s
From the boutiques and galleries of Swinging London, to the Paris student riots and anti-Vietnam protests, to pioneering space exploration,…
Blog Entry - Brands - March 4, 2016
On the Road in Russia—Sharing the 501® Globally
I recently traveled to Moscow to share the story of the 501®—the world’s first blue jeans, and the blueprint for…
Blog Entry - Heritage - March 3, 2016
Dockers® 30th Anniversary Takes the Cake
We don’t know about you, but we think the best thing about birthdays is the cake. And when you’re celebrating…
Blog Entry - Brands - March 2, 2016
Buy Better, Recycle More
If you’re like most of us, you’re starting to get that itch for Spring Cleaning. Your once pristine stack of…
Blog Entry - Heritage - February 29, 2016
Upwardly Global Awarded Levi Strauss Legacy Grant
Today we mark what would have been Levi Strauss’ 187th birthday. At LS&Co. we celebrate his birthday every year by…
Blog Entry - Heritage - February 26, 2016
What 9-Year-Olds Want to Know About Levi Strauss
Recently, a group of inquisitive nine-year-old students contacted me with three questions about the life of Levi Strauss. Tomorrow would…
Blog Entry - Heritage - February 25, 2016
