Categories for Heritage

Seeing Red (and Orange…and Silver…): A Tale of Levi’s® Tabs

It’s small — smaller than your pinky fingernail. And it’s bright — a piece of fabric, a contrasting blip against…

Blog Entry - Brands - March 1, 2017

Levi Strauss had an indelible impact on the fabric of American culture — so much so that his name became…

Blog Entry - Heritage - February 24, 2017

Welcome to our winter 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs of the…

Blog Entry - Heritage - February 23, 2017

In 1971, Warren Smith was a civilian working on a military base in the Marshall Islands—Kwajalein Island, to be exact.…

Blog Entry - Heritage - February 16, 2017

This year, we’re taking a special look at some of Levi Strauss & Co.’s top tops, which have been part…

Blog Entry - Heritage - February 8, 2017

When Laurel Parker’s grandparents planned their dream vacation, they considered every detail. The Great War was over, and the couple…

Blog Entry - Heritage - February 2, 2017

A little blast from the past blew into town recently when retired Levi Strauss & Co. Historian Lynn Downey stopped…

Blog Entry - Heritage - January 24, 2017

Most people know Levi Strauss & Co. for our blue jeans—the world’s first—or pants like our 505® zippered jean, Dockers®…

Blog Entry - Heritage - January 19, 2017

When it comes to history, the pockets of Levi’s® jeans are full of it. That’s because pockets are where it…

Blog Entry - Brands - January 12, 2017

When the patent for Levi Strauss & Co.’s famous riveted pants expired around 1890, the company needed a way to…

Blog Entry - Brands - January 5, 2017