The 80-Year Coverup
It’s been 80 years since Levi Strauss & Co. last exposed the copper rivets on the back pockets of our…
Blog Entry - Heritage - July 6, 2017Categories for Heritage
The 80-Year Coverup
A Quarter Century of Domestic Partner Benefits
A quarter century ago, domestic partner benefits were almost nonexistent in corporate America —until Levi Strauss & Co. helped changed…
Blog Entry - Heritage - June 29, 2017
Blockbuster Leads in Levi’s®: A Look Back
School’s out, the sun’s up and it’s the season for summer blockbusters. Next time you head to the theater to…
Blog Entry - Heritage - June 14, 2017
Showtime in Shanghai: #501Day in China
On May 20, 1873—144 years ago—Levi Strauss & Co. and tailor Jacob Davis patented the idea for riveted pockets in…
Blog Entry - Heritage - June 8, 2017
Designer Driving Duds: An LS&Co. Archives Top Top
This year, we’re taking a special look at some of Levi Strauss & Co.’s top tops, which have been part…
Blog Entry - Heritage - June 1, 2017
From the Archives: Summer of the 501®, Togs and Flat Eric
Welcome to our spring 2017 issue of From the Archives, a behind-the-scenes look at the ins and outs of the…
Blog Entry - Heritage - May 18, 2017
Levi’s® Far-Out Fashions Front & Center at Summer of Love Experience
The deYoung Museum’s new Summer of Love Experience is a must-see retro ride for fashion fans of ‘60s style. The…
Blog Entry - Brands - May 11, 2017
Shirt Tales of a Kentucky Horse Trainer
This weekend is the 143rd annual Kentucky Derby, dubbed the “greatest two minutes in sports.” Of course, as we all…
Blog Entry - Heritage - May 3, 2017
LS&Co. ‘Top’ Tops: Hair It Is…
This year I’m highlighting some of Levi Strauss & Co.’s top tops, something we’ve been doing for almost 140 years.…
Blog Entry - Brands - April 27, 2017
The LS&Co. Links to Haight Ashbury’s ‘Hippie Headquarters’
The address 557 Ashbury may not ring a bell for most, but its location and place in counterculture history as…
Blog Entry - Heritage - April 20, 2017
