Categories for Heritage

The Levi’s® 501® Jean – Well Worn, Worn Well

The world’s first blue jean made its debut 146 years ago this week. Two immigrants created this most American of…

Blog Entry - Heritage - May 23, 2019

Happy 501® Day! On this day in 1873, Levi Strauss & Co. officially received a patent for our riveted pants…

Blog Entry - Heritage - May 20, 2019

Violet Mutter, the great-grandmother of Levi Strauss & Co. employee Rebekah Davies, was born in 1921 and moved across the…

Blog Entry - Heritage - May 16, 2019

Yutaka Fujihara and Naoki Kawamata share a lot in common. They were both born in Japan. Both men are lifelong…

Blog Entry - Heritage - May 2, 2019

Customization is as much a part of our history as the rivet. When our riveted work pants, considered the first…

Blog Entry - Heritage - April 30, 2019

This month, the Levi’s® brand invited 28 artists, most hailing from New York, to Tokyo to create a pop-up art…

Blog Entry - Heritage - April 25, 2019

Every week, our Historian Tracey Panek shares throwback stories from the Archives and the company. Salesman Joe Frank had a…

Blog Entry - Heritage - April 18, 2019

Every week, our Historian Tracey Panek shares throwback stories from the Archives and the company. The Milwaukee Art Museum recently…

Blog Entry - Heritage - April 10, 2019

Every week, our Historian Tracey Panek shares throwback stories from the Archives and the company. Our Fab Favorites asks LS&Co.…

Blog Entry - Heritage - April 4, 2019

Every year, the Levi Strauss & Co. Archives receives hundreds of questions from inquiring fans around the globe. Whether it’s…

Blog Entry - Heritage - March 26, 2019