We’re highlighting the most viewed stories from Unzipped in 2018. It was our special collections, celebrity partnerships and homages to cultural icons of science, sport, music and entertainment that Levi Strauss & Co. fans wanted to read the most this year. Read on.
Levi’s® x Jordan Brand Score
In January, the two icons of sport and style came together for a new collection that honored the distinct, stylistic aspects of each brand. The Jordan x Levi’s® Air Jordan IV shoes and Jordan Reversible Trucker Jacket were a huge hit, quickly selling out. Building on that momentum, the two brands teamed up again in June for a second collaboration, this time featuring new colorways that paired the signature Air Jordan style with classic Levi’s® premium denim. Stylistic slam dunk!
As Worn by Einstein
Our designers are always exploring the vast Levi Strauss & Co. Archives to replicate and reinvent our most beloved and iconic garments. In what became one of the most exciting replica garments in our history, Levi’s® Vintage Clothing in 2018 recreated Albert Einstein’s signature Levi’s® Menlo Cossack leather jacket that we won at auction two years prior. The extra special offering came with a bottle of an exclusive perfume mimicking the scent of the original (a warm blend of pipe tobacco, papyrus manuscripts and vintage leather) and a replica of our auction paddle. The limited, 500-piece run sold out faster than you could say E = mc2.
Snoopy Collection
Fans of America’s favorite beagle and his alter ego, Joe Cool, went “Peanuts” when we released the Levi’s® x Snoopy Collection this past spring. We had tops, totes and hats and beanies featuring the lovable character as iconic as Levi’s® itself.
Happy 145th to the 501®!
You only turn 145 once! May 20th, known to denimheads and LS&Co. fans as #501Day, is the anniversary of the patent date of our beloved, original button-fly jean. We marked this occasion this year with star-studded bashes around the globe and special, limited edition Levi’s® collections. Influential stylist Karla Welch honored the 501® with an inspired Levi’s® x karla Collection featuring fresh, fashion-forward takes on our most classic looks.
Levi’s® x Justin Timberlake
We took our relationship with actor and music superstar Justin Timberlake to another level last fall with the Levi’s® x Timberlake Fresh Leaves collection. Justin, a self-described lifelong Levi’s® fan, took a hands-on role in designing the 20-piece men’s collection offering a personal spin on our most iconic fits. The result was modern and unexpected looks for a new generation.
Levi’s® x Mickey
Mickey Mouse turned 90 this year and we honored him the best way we know how—with a special Levi’s® collaboration. Levi’s® x Disney Mickey Mouse launched this fall with a blinged-out and vintage inspired collection featuring limited-edition Mickey-adorned Levi’s® Trucker jackets and 501® jeans, plus tees, sweatshirts and hats. Some of the graphics were pulled from Disney’s archives, bringing out some unique images for fans.
