Dockers® Brings Fun and Flexibility To Its Spring 2018 Khaki Campaign

Levi Strauss & Co.
March 7, 2018

Dockers® continues its offbeat, light-hearted approach to showcasing the brand with a new round of ads for the “Always On” campaign.

Whether its pulling off some surprising airport acrobatics to win a seat upgrade, or figuring out a creative commute solution to get to work on time, the ads highlight the many ways that Dockers® is looking out for the modern man who needs to be ready for anything.

This is the second phase for the “Always On” brand campaign, launched last year to celebrate the brand’s enduring legacy and the men they have helped dress since launching Casual Fridays 30 years ago. It kicked off by introducing the Dockers® Smart 360 Flex Khaki — a new collection constructed with innovative four-way stretch to flex both horizontally and vertically, delivering maximum comfort.

The look, feel and extras like flexible waistbands and security pockets make Dockers® a favorite for wearers who value versatility. The collection has won fans such as entrepreneur Scott Keyes, founder of Scott’s Cheap Flights, who talked with us earlier this year about how Dockers® khakis bring comfort and style to his passion for travel.

Always sharp. Always ready. #AlwaysOn. Shop Dockers® here.