Denim is essential to the modern wardrobe, and there is perhaps no single item that better illustrates its enduring popularity than the Levi’s® 501® jean. In 1873, workers needed pants durable enough to withstand the demands of gold mining and other physical labor. To meet this need, Levi Strauss and Jacob Davis combined denim fabric and rivet reinforcements, creating the first pair of Levi’s jeans: the 501® Original.
It was the first of its kind then, and more than 140 years later, it still is. But just like the people who wear it, it’s evolved with the times. Enter the 501® CT (which stands for customized and tapered). This new interpretation of the classic 501 jean was inspired by our fans. We were seeing a lot of people tapering their 501 jeans — in fact it’s one of the most frequent requests we get at our tailor shops.
So we decided to do the work for our fans. Now, we’re asking them to show us how they work it. Fans are invited to share a photo of their 501 CTs on Instagram using #501CT and #LevisContest (see contest rules for deails) for the chance to win a $50, $100, or $501 Levi’s giftcard. One lucky grand prize winner will win a weekend in the city where the blue jean was invented, and get fitted for the ultimate made-to-order pair by the company that started it all.
The entries we’ve received so far serve up some serious denim inspiration. Below you’ll find a few of our favorite entries — adapt these looks to create a winning style of your own:
Tarah paired her 501 CTs with a simple black pull-over sweater and round shades for a chic and modern take on a classic 60s Lennon look.
Meghan looks business casual and classy in her cuffed 501 CTs, striped blouse and black pointed ballet flats — she can make it from that late-afternoon meeting at the office to a night on the town without missing a beat.
Reinaldo harkened back the 80s with his light wash 501 CTs and retro New Balance Sneakers, creating an effortlessly stylish weekend look.
Edward styled his 501 CTs with a pair of Chukkas for an overall classic look that could be worn anywhere, everywhere and for all occasions.
Are you ready for spring? Jessica shows us how to create a light airy look with her 501 CTs and a sheer white sweater.
Grab a pair of your own by shopping the 501® CT on Levi.com.
