Nothing signals the onset of warm weather like baseball. To celebrate America’s favorite pastime and our brand’s long history with…
Blog Entry - Heritage - April 28, 2016
Shortly after a radio interview about my work as the Levi Strauss & Co. Historian, the host sent me an…
Blog Entry - Brands - April 21, 2016
Before closing the doors at a Levi Strauss & Co. retail store on the East Coast, staff contacted me with…
Blog Entry - Heritage - April 7, 2016
After interviewing former rodeo bull rider Shawn Edwards, whose final ride sent him into a 7-day coma, I was convinced…
Blog Entry - Heritage - March 31, 2016
Following a recent visit to Russia, I traveled to France to continue sharing the story of the 501®–the world’s first…
Blog Entry - Heritage - March 24, 2016
Still stumped on what to wear for St. Paddy’s Day this year? Better grab something green to avoid being pinched…
Blog Entry - Brands - March 17, 2016
I recently traveled to Moscow to share the story of the 501®—the world’s first blue jeans, and the blueprint for…
Blog Entry - Heritage - March 3, 2016
Recently, a group of inquisitive nine-year-old students contacted me with three questions about the life of Levi Strauss. Tomorrow would…
Blog Entry - Heritage - February 25, 2016
What better way to say “Be Mine” this Valentine’s Day than through denim with a heart? At the Levi Strauss…
Blog Entry - Brands - February 11, 2016
Before digging into the chips and salsa for Sunday’s Super Bowl 50, take a trip down memory lane with your…
Blog Entry - Heritage - February 4, 2016
