Mexico Lives in Levi’s®Mexico Lives in Levi’s®

There’s brand loyalty, and then there is Mexico’s loyalty to the Levi’s® brand. “The Levi’s® brand equity in Mexico is…

Blog Entry - Brands - June 15, 2017

Showtime in Shanghai: #501Day in ChinaShowtime in Shanghai: #501Day in China

On May 20, 1873—144 years ago—Levi Strauss & Co. and tailor Jacob Davis patented the idea for riveted pockets in…

Blog Entry - Heritage - June 8, 2017