Design Archives - Levi Strauss & Co : Levi Strauss & Co

Peace, Love & Bell Bottoms: Celebrating 50 Years of an Iconic Style

Fifty years ago, Jimi Hendrix took the stage at the Woodstock Festival in an outfit that would become the epitome…

Blog Entry - Heritage - August 8, 2019

Levi’s® designs with purpose, continuously innovating to better serve our fashion-forward consumers. Lately, our taper jeans have been filling men’s…

Blog Entry - Brands - July 16, 2019

In November 2018, Levi Strauss & Co. opened its largest-ever flagship at the crossroads of the world, New York City’s…

Blog Entry - Brands - May 17, 2019

Levi’s® Print Bars across Europe are getting their Gorillaz on. The brand and the virtual British band are coming together…

Blog Entry - Brands - March 20, 2019

The latest in stretch denim technology is for the wearing this season with the introduction of Levi’s® 4-Way Power Stretch…

Blog Entry - Uncategorized - March 18, 2019

At 12 1/8-inches, the new Levi’s® Ribcage jeans have the highest rise of any jeans the brand has produced…

Blog Entry - Brands - March 12, 2019

The newest Levi’s® Wellthread™ x Outerknown Spring/Summer collection features the company’s first foray into the use of a new form…

Blog Entry - Innovation - March 11, 2019

In honor of International Women’s Day and Women’s History Month, the Levi’s® brand is launching “I Shape My World”, a…

Blog Entry - Brands - March 8, 2019

Levi Strauss & Co. is joining this year’s New York Fashion Tech Lab, a program that has been at the…

Blog Entry - Brands - February 27, 2019

The Levi’s® brand is known around the globe for its timeless style – having invented blue jeans more than 145…

Blog Entry - Brands - February 13, 2019