Levi’s® Print Bars across Europe are getting their Gorillaz on.
The brand and the virtual British band are coming together for a new Levi’s® x Gorillaz collection, exclusively available in Europe. Artist and Gorillaz co-creator Jamie Hewlett has reinterpreted the iconic Levi’s® Batwing logo alongside new images of band members 2D, Murdoc Niccals, Noodle and Russel Hobbs for the line.
Fans and hypebeasts alike will be able to create their own unique Gorillaz items by selecting from a library of Jamie’s artwork, made available exclusively for in-store Levi’s® Print Bars. The Levi’s® Print Bar technology allows for patterns, motifs and colours to be changed at will, along with classic career-spanning Gorillaz images also in the mix. Scale of designs can also be altered and created within a matter of minutes across hoodies and ringer style T-shirts – available for the first time at print bars – in men’s and women’s sizes as well as tote bags.
“Levi’s® has always been part of music culture”, said Jonathan Cheung, Levi’s® senior vice president of global design. “And when choosing collaborators, it’s important for us to be mutual fans. It’s authentic that way. We’re Gorillaz fans and they are fans of Levi’s®.”
The collaboration is now available through May at select Levi’s® Print Bars, from Barcelona, Berlin and London to Moscow, Munich and Paris, among other locations.