Earlier this week, the Corporate Information Transparency Index (CITI) released their rankings of companies leading the way on transparency and…
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Recognition
- November 2, 2018
This month’s celebration of the 145th anniversary of our iconic 501® jean reverberated throughout the world, with festivities held in…
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Uncategorized
- May 25, 2018
Coachella may be the festival hot spot in the West, but in China the ultimate musical event is Strawberry in…
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Values
- May 24, 2018
Global brands are working hard these days to capture a share of the increasingly lucrative Chinese market, and Levi Strauss…
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Uncategorized
- April 23, 2018
New year, new you. This Chinese New Year, which starts February 16, the Levi’s® brand is encouraging consumers to turn…
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Brands
- February 12, 2018
What began as an “anti-Valentine’s Day” holiday for singles in China is now a multi-billion-dollar shopping-stravaganza – and the Levi’s®…
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Uncategorized
- November 8, 2017
With the ambitious goal of becoming the world’s most sustainable apparel company, we are laser-focused on increasing transparency and environmental…
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Sustainability
- October 16, 2017
On May 20, 1873—144 years ago—Levi Strauss & Co. and tailor Jacob Davis patented the idea for riveted pockets in…
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Heritage
- June 8, 2017
The Lunar New Year is infused with traditions of the past; a concept that’s reflected in the new Levi’s® Chinese…
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Uncategorized
- January 27, 2017
This past weekend kicked off the start of the biggest holiday of the year in China: Lunar New Year. Lunar…
Blog Entry -
Heritage
- February 9, 2016