“Japanese take in Americana…they somehow manage to do it better,” begins Erik Brunetti, Founder, Fuct/SSDD at the start of the…
Blog Entry - Values - May 31, 2016
The Levi’s® 501® button fly jean – the original and first ever blue jean – was born on May 20,…
Blog Entry - Brands - March 16, 2016
When we launched our “We are 501®”seasonal campaign in February, our goal was to highlight some of the amazing, creative…
Blog Entry - Brands - March 11, 2016
Samantha Wendell has always had the ability to capture the emotion and humanity of society’s icons on canvas. At the…
Blog Entry - Brands - February 2, 2015
Levi’s® Stadium artist Jenny Kompolt’s message? Everything and everyone has value. The assemblage artist—and self-confessed 501TM fanatic — credits her…
Blog Entry - Brands - January 20, 2015
The word ‘embroidery’ brings back fond memories for all of us. Whether it’s your Great Aunt Margaret’s piano shawl, an…
Blog Entry - Brands - December 17, 2014
Art, like sports, has the power to bring people together. So when LS&Co. and the 49ers set out to build…
Blog Entry - Brands - December 15, 2014
Here at LS&Co., we like to think big. And when we decided to build a monumental field of jeans —…
Blog Entry - Brands - December 3, 2014
For Ian Berry, aka Denimu, blue jeans aren’t just the article of clothing he puts on every day—they’re his way…
Blog Entry - Values - June 9, 2014
The early 1970s were all about decorating your favorite jeans and denim jacket, to make these pieces truly yours and…
Blog Entry - Heritage - March 18, 2014
