Satellite Archives Open in London
Levi Strauss & Co. was founded during the 1850s California Gold Rush, when Bavarian-born Levi Strauss arrived in San Francisco.... View Article
Blog Entry - Heritage - December 15, 2020Satellite Archives Open in London
Recognizing 30 Years of Levi Strauss & Co. Archives
For 30 years, the Levi Strauss & Co. Archives has preserved the legacy of a brand that revolutionized apparel and... View Article
Blog Entry - Heritage - September 17, 2019
Levi’s® Button Buried in a Backyard in Tennessee
While digging in his backyard last year, Brye Dale made an unusual Levi Strauss & Co. discovery. Along with glass... View Article
Blog Entry - Heritage - August 20, 2019
Our Fab Favorites: Head of Men’s Design Discusses Her Fave 501®
Our Fab Favorites asks LS&Co. insiders for the low-down on their top picks from the Levi Strauss & Co. Archives.... View Article
Blog Entry - Heritage - July 18, 2019
Levi’s® Engineered Jeans™ at 20: The Innovative Backstory of LEJ
Twenty years ago, Levi Strauss & Co. transformed jean design by introducing an innovative new concept, three-dimensionality. The innovation grew... View Article
Blog Entry - Heritage - June 13, 2019
Elton John’s Customized Levi’s® Look
Whether he was performing in a Mozart-inspired powdered wig or a Donald Duck costume, Elton John’s show looks are almost... View Article
Blog Entry - Heritage - May 29, 2019
Celebrating a Levi’s® Heirloom
Violet Mutter, the great-grandmother of Levi Strauss & Co. employee Rebekah Davies, was born in 1921 and moved across the... View Article
Blog Entry - Heritage - May 16, 2019
Denim Doubles: Two Lifelong Levi’s® Fans in Japan
Yutaka Fujihara and Naoki Kawamata share a lot in common. They were both born in Japan. Both men are lifelong... View Article
Blog Entry - Heritage - May 2, 2019
Our Historian Gives Teen Vogue the Customization Lowdown
Customization is as much a part of our history as the rivet. When our riveted work pants, considered the first... View Article
Blog Entry - Heritage - April 30, 2019
Tokyo Pop-Up Combines Levi’s®, Art & History
This month, the Levi’s® brand invited 28 artists, most hailing from New York, to Tokyo to create a pop-up art... View Article
Blog Entry - Heritage - April 25, 2019
