Every week, our Historian Tracey Panek shares throwback stories from the Archives and the company. Our Fab Favorites asks LS&Co.... View Article
Blog Entry - Heritage - April 4, 2019
Every year, the Levi Strauss & Co. Archives receives hundreds of questions from inquiring fans around the globe. Whether it’s... View Article
Blog Entry - Heritage - March 26, 2019
Years before the transcontinental railroad crossed the United States, Levi Strauss & Co. imported and exported its dry goods and... View Article
Blog Entry - Heritage - March 19, 2019
These faded, tattered and torn blue jeans represent two decades Noel Lambe of Kildare, Ireland spent in his favorite pair... View Article
Blog Entry - Heritage - March 14, 2019
In 1939, Virginia Brookbush of Idaho Falls, Idaho, corresponded with Levi Strauss & Co. in letters, detailing vivid descriptions of... View Article
Blog Entry - Heritage - March 7, 2019
If Levi Strauss were alive today, he’d be celebrating his 190th birthday this week. At Levi Strauss & Co., we... View Article
Blog Entry - Heritage - February 28, 2019
Leo Hopkins began wearing Levi’s® in the 1940s when he purchased his first Harley-Davidson. A member of the Berkeley Tigers,... View Article
Blog Entry - Heritage - February 20, 2019
As one of the oldest, most iconic American companies, Levi Strauss & Co. takes great pride in its heritage. Our... View Article
Blog Entry - Heritage - February 15, 2019
Love comes in many forms, and Valentine’s Day is the perfect time to share some love for Levi’s®. To celebrate... View Article
Blog Entry - Heritage - February 14, 2019
Alf and Marlene Roberts own a placer claim at the site of the historic Klondike Gold Rush. They’ve spent decades... View Article
Blog Entry - Heritage - January 31, 2019
