Just in time for Mother’s Day in the U.S., Beyond Yoga is launching its Mommy & Me collection, a new capsule that includes leggings, tanks and tees for women and expectant mothers with matching leggings and even grippy socks for toddlers (2T to 5T).
The collection features bright colors that both mom and daughter will love in French Lavender Heather, Vetiver Green-Pine, Electric Pink and a fun Pink Lemonade print, all with Beyond Yoga’s signature buttery soft feel. Fun fact: The Pink Lemonade is constructed using Endurance Light fabric, which is made with REPREVE® yarns created from recycled plastic bottles.
“This collection is personal to me. As a mom, I want my children to have the softest clothing that is also highly durable and fits well,” said Michelle Wahler, chief executive officer of Beyond Yoga. “My daughter loves to wear leggings and inspired me to explore exciting, non-traditional colors that children want to wear. This resulted in a unique collection that includes a lemon pattern, bright colors as well as gender-neutral colorways that are perfect both for mom and daughter.”
This is not Beyond Yoga’s first time designing for children. To celebrate Mother’s Day 2021, the team offered both a Spacedye and PowerShine toddler legging and matching products for mom, which sold out in record time — some color options even sold out in just 24 hours! For 2022, the team expanded the color offerings, added in products for the maternity line and did a larger run so more people could get their hands on the products.
Beyond Yoga is already popular with mothers to be. In fact, three of the top 10 sellers on beyondyoga.com are maternity items: the Spacedye Love the Bump Maternity Pocket Midi Legging, the Spacedye Cruiser Maternity Bike Short and the Spacedye Love The Bump Maternity Capri Legging. Beyond Yoga has always prioritized offering functional items for expectant moms that are soft and make them feel confident. The Mommy & Me collection now enables them to purchase an item for themselves and one for the future mini.
To support the new capsule collection, Beyond Yoga is celebrating mothers on social media by sharing real messages of self-love, acceptance and body positivity during motherhood. Head over to the Beyond Yoga Instagram to see these captivating stories.
The Mommy & Me collection is available exclusively at www.beyondyoga.com.