Nothing but Love for the ‘Mom Jean’

Levi Strauss & Co.
May 7, 2019

As we ready this week to celebrate our moms and all they’ve done for us, we’re giving a nod to our favorite “mother figure”— the high rise fit often known as the “mom jean.”

High rise fits are hotter than ever, as credited in the Washington Post among the most comfortable styles driving the U.S. denim market boom. Though vintage inspired with a ‘90s feel, today’s version of the “mom jean” has been redesigned so that awkward bulges and unflattering fits of yesteryear are all but a bad memory.

If you haven’t been paying attention, high- and medium-rise fits have been increasing in popularity over the last few years, culminating with the release of Levi’s® highest rise fit yet, The Ribcage. We’ve tweaked the fit to accentuate the waist and flatter your curves.

Look to for the latest high rise fits in 100 percent cotton or stretch denim, and in different lengths and colors. Go ahead and wear your “mom jeans” proudly!