The Levi’s® brand and musician Justin Timberlake are kicking off the second installment of the “Fresh Leaves” collection with a new product lineup inspired by the Memphis music scene where Justin grew up.
The new collection offers updated twists on timeless Levi’s® classics—making them at once both familiar and new, classic and contemporary. The collection is loaded with nostalgic nods to the Memphis of Justin’s youth, from graphic tees referencing the Zippin Pippin rollercoaster in the old East End Park, Skateland roller rink, and University of Memphis Tigers Basketball, to his spin on the Trucker jacket paying homage to the music idols who paved the way. At once nostalgic and a convergence of modern styles and silhouettes, the looks speak to Justin’s signature blend of heritage, hip-hop, rocker, and streetwear style.
“Memphis and music have always been a big part of me,” says the Grammy award-winning artist. “And it became a huge part of this collection, just going back to the places and things I loved here as a kid.”
Of course, at the heart of that style is a great fitting pair of Levi’s® jeans. The Levi’s® 501® Slim Taper in washed black, a carryover from Justin’s Fall 2018 collection, is an homage to how Justin wears his jeans on stage. There’s also the new 501® Slim Taper in white for a lighter springtime vibe. The new collection is also getting its own version of the brand’s newest fit, the Levi’s 502™ Taper in faded indigo and solid black. It’s the ideal jean for our sneaker-obsessed age—a 501® fit with a slimmer ankle down below for that perfect sneaker-highlighting silhouette—a look JT always nails in his Levi’s® jeans and namesake Air Jordans.
“An American icon, Justin is the perfect partner for Levi’s®, and this collection is a celebration of his hometown of Memphis, the embodiment of American music and authentic self–expression” says Jennifer Sey, Chief Marketing Officer for Levi Strauss & Co. “The collection celebrates Memphis along with our heritage, featuring the original 501® (the very first blue jean), as well as the most relevant products of today including a twist on current favorites like the 502™ taper, the ideal jean for the sneaker obsessed fan.”
The collection also features a range of hoodies and Truckers—several with “Fresh Leaves” sleeve screen prints—a Trucker-hoodie hybrid, graphic tees in short and long-sleeve, and a print short-sleeve button-up. It’s the Levi’s® you know and love, mixed with a splash of street style swagger wrapped up in a nostalgic love letter to Memphis.