Levi’s® Sculpt Denim combines the latest in stretch fabric technology with Levi’s® most beloved fits for women, resulting in a collection of incredibly flattering, super comfortable jeans with unmatched recovery. We spoke with Jill Guenza, Vice President of Levi’s Women’s Design, and Tara Maher, Director of Levi’s® Women’s Design for Bottoms, to get the story behind this latest innovation.
What was the inspiration behind Levi’s® Sculpt??
Jill Guenza: We’re constantly engaging with women around the globe to find out what it is that they’re looking for in the perfect pair of jeans. What we hear is a universal desire for jeans that inspire confidence, yet are comfortable, versatile, and won’t bag out. We had that in mind when we developed Levi’s® Sculpt, leveraging advanced fiber innovations to create jeans that help women look and feel their best all day long.
What is Levi’s® Sculpt?
JG: Levi’s® Sculpt is a collection of fabrics that offer unique body shaping benefits yet are supremely comfortable and have excellent recovery. From incredibly smoothing and comfortable 4-Way Stretch, to body-molding Hyperstretch, to super buttery Soft and Hypersoft denim, our Sculpt fabrics represent the latest in stretch denim innovation. For example, our Hyperstretch denim is a proprietary fabric that combines Lycra with a special fiber called T400, delivering powerful, moldable stretch with high recovery.
Tell us a little about the design process.
Tara Mahar: Fabric is at the forefront of our design process. We’re constantly collaborating with denim mills to experiment and innovate so that we can provide the best fit experience possible for women. Not only do we focus on soft-hand feel, high stretch, and high recovery but we embed the Levi’s® DNA into each of these fabrics, blending authentic character reminiscent of vintage Levi’s® with advanced technology.
What’s styles are available in Levi’s® Sculpt?
TM: We offer Levi’s® Sculpt fabrics across our popular Lot 700 fits, our Lot 300 Shaping series, and the Mile High Super Skinny. One of the newest fits in Soft Sculpt that we’re really excited about is the 724 High Rise Straight with a super chic cigarette-straight leg. Worn cropped or long, this is our go-to fit worn with an oversized hoodie and dad sneaker.