Levi’s® x Jacquard Commuter Jacket A Finalist for Fast Co.’s Innovation by Design Award

Levi Strauss & Co.
September 15, 2017

This year, Fast Company’s sixth annual “Innovation By Design” awards drew more than 2,500 submissions, representing the best products, services, interfaces, and ideas of 2017. Among those finalists? Our Levi’s® Commuter™ Trucker Jacket with Jacquard™ by Google.

The fashionable and functional interactive jacket is being heralded for its technological leaps for the urban commuter. The jacket allows people to control their mobile experience and connect to a variety of services on their device, such as music, directly from the jacket sleeve.

Digital connectivity is provided through the Jacquard snap tag attached to the cuff. When the jacket detects your gesture, the tag sends a signal wirelessly to your phone. The jacket integrates with the Jacquard app for your mobile phone, which allows you to customize your experience – playing or pausing a song or getting the ETA on your destination.

The awards celebrate the best design ideas in business and, in doing so, aims to elevate the profession overall. The 299 honorees were chosen by expert judges in 13 categories. The Jacquard commuter jacket ranked among finalists in the “Products” category.

See who else made the list at