Delving Into the Fashion of Wearable Tech

Levi Strauss & Co.
July 19, 2016

Once you nail down the function, it’s up to the designer to make that wearable tech look great on you.
Levi’s® is getting a lot of love for marrying the two in the form of the Levi’s Commuter™ x Jacquard by Google trucker jacket, which was unveiled in May. The discreetly placed Jacquard technology is literally woven into the jacket, allowing cyclists to wirelessly access their phone and favorite mobile apps to adjust music volume, silence a phone call or get an estimated ETA on their destinations.
It’s a big win for Levi’s Commuter™ overall, something Paul Dillinger, Levi Strauss & Co.’s Vice President of Global Product Innovation, addressed with HighSnobiety recently.
“Our Levi’s Commuter line is the pinnacle of Levi’s Performance innovation and continues to solve real world problems,” he said. “When someone wearing a piece from the Commuter Collection is on their bike, and they discover one of these useful design features, they have an ‘Ah-ha’ moment. That kind of experience creates a lasting, loyal relationship between the consumer and the brand.”
Dillinger added that such an investment is what guides the design teams to push fashion forward in more innovative ways.
“Levi’s… is thoughtful and reflective,” he said. “We invest in a deep relationship with friends and fans of the brand and we partner with our manufacturers and invest in programs that improve the lives and communities of the people who make our product.”
Read the full Q & A with Paul now at
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