3 Ways to Identify Vintage Levi’s® Jeans


Levi Strauss & Co.
August 17, 2015

Take your money-saving marks. Today is National Thrift Store Day! And what better way to celebrate than by visiting your local thrift shop. Buying second-hand clothing is a sustainable way to shop, plus you never know when you might score a vintage gem. Another bonus? Many thrift stores put the money you spend to good use by supporting the community. Every purchase you make at Goodwill, for example, goes to support the organization’s job placement and training programs.

Pro tip: Bring a bag of no-longer-need items from your own closet to make room for any new pieces you purchase. You can also drop off used clothing and shoes to recycle at any U.S. Levi’s retail store.

If you get lucky and spot our famous red tab as you scan the racks for the perfect new-to-you jeans, here a few ways to help determine when they were made.

  • Check the Red Tab: Take a look at the right back pocket. Do you see our famous red tab? Is the word LEVI’S® in all capital letters, or does it have a small letter “e” instead? The Tab with LEVI’S (also known as “Big E”) means the jeans are from before 1971.
  • Look for Care Tags: Care tags began being added to Levi’s garments in the 1970s.
  • Examine the Inseams: The style of inseam on almost all Levi’s® made before the mid-1980s featured a single felled inseam, which is a single stitch running down the inner thigh.

Happy hunting!