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Levi Strauss & Co.
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The Levi’s® brand epitomizes classic American style and effortless cool.

Our Legacy
Since inventing blue jeans in 1873, we’ve been the authority on denim, becoming the most recognizable and imitated clothing in the world.

Levi’s® is an icon of Americana, and has been for generations. Our aesthetic is recognized around the world.

Our clothes celebrate rugged individuality and self-expression. Rooted in utility, the Levi’s® brand began as the unofficial uniform of hardworking Californians, and have since been worn by rebels and mavericks of all stripes, everywhere.

Today, the Levi’s® brand continues to evolve through a relentless pioneering and innovative spirit that is unparalleled.