Throwback Thursday: Rare Records Revealed
On February 26, 1829, nearly 200 years ago, Levi Strauss was born in Buttenheim, Bavaria. Levi immigrated to America, became…
Blog Entry - Heritage - March 2, 2017Throwback Thursday: Rare Records Revealed
Beyond Blue Jeans: The Facts of Levi Strauss’s Life
Levi Strauss had an indelible impact on the fabric of American culture — so much so that his name became…
Blog Entry - Heritage - February 24, 2017
Author Lynn Downey looks back at Levi
A little blast from the past blew into town recently when retired Levi Strauss & Co. Historian Lynn Downey stopped…
Blog Entry - Heritage - January 24, 2017
Throwback Thursday: The Story of Levi
Some 190 years after his birth and nearly 165 years after founding the company that bears his name, Levi Strauss…
Blog Entry - Heritage - November 17, 2016
Throwback Thursday: Panama-Pacific International Exposition
Expositions and world’s fairs have been held in Europe, the United States and Asia for over 200 years. They celebrate…
Blog Entry - Heritage - January 22, 2015
Throwback Thursday: Beyond Denim
Levi Strauss & Co. is, of course, famous for denim: we made the first blue jeans by taking this traditional…
Blog Entry - Heritage - January 15, 2015
Crime, Fraud and Scam Artists in San Francisco – 19th Century Style
Doing business in San Francisco in the 1800s was hard enough, but there were also people ready to fleece, scam,…
Blog Entry - Heritage - January 8, 2015
The Levi’s Brand in Literature
Pennsylvania-born Owen Wister is sometimes called the father of the classic western novel. Like his hero, Theodore Roosevelt, he spent…
Blog Entry - Heritage - December 26, 2014
Throwback Thursday: Living with Levi – Stories from the Levi Strauss Biography
Sometime between the spring and fall of 1848, Levi Strauss, his mother Rebekka and his two sisters Mary and Fanny…
Blog Entry - Heritage - December 4, 2014
Throwback Thursday: Living With Levi
Tales from the Biographer’s Desk Regular Unzipped readers may remember that I retired from Levi Strauss & Co. in June…
Blog Entry - Uncategorized - October 2, 2014
