Go Cheeky for CoachellaGo Cheeky for Coachella

The weather is warming up and the stages are getting set for some of the biggest rock shows of the…

Blog Entry - Brands - April 13, 2016

We Are 501®We Are 501®

This spring is all about the 501® jean, a blank canvas of expression since 1873. And as the creator of…

Blog Entry - Values - April 8, 2016

Two Horses and 130 Years of HistoryTwo Horses and 130 Years of History

Before closing the doors at a Levi Strauss & Co. retail store on the East Coast, staff contacted me with…

Blog Entry - Heritage - April 7, 2016

A Monster CollaborationA Monster Collaboration

Watching Southern-California based artist Evan Rossell raise a “Stink” at the Levi Strauss & Co. headquarters marked one cool intersect…

Blog Entry - Brands - April 6, 2016