The 1960s was a defining decade for fashion, politics and pop culture—and Levi’s® was at the center of it all.... View Article
Blog Entry - Values - October 11, 2016
From the boutiques and galleries of Swinging London, to the Paris student riots and anti-Vietnam protests, to pioneering space exploration,... View Article
Blog Entry - Brands - March 4, 2016
In the 1960s, American sketch comedy television show Rowan & Martin’s Laugh-In became a pop culture phenomenon and one of... View Article
Blog Entry - Heritage - October 15, 2015
Levi Strauss’s pioneering spirit was not only instilled in the ethos of the company he founded, but also the product... View Article
Blog Entry - Heritage - October 16, 2014
Eighty years ago this month, Levi Strauss & Co. forever changed women’s fashion with the introduction of Lady Levi’s® jeans —... View Article
Blog Entry - Heritage - September 18, 2014
