Inventing Jeans. Making History.
Levi Strauss didn’t invent blue jeans to make history. At the time, he was simply doing business and trying to…
Blog Entry - Values - December 15, 2010Categories for Values
Inventing Jeans. Making History.
Prince William – A Levi’s® Guy?
To hear him tell it, Prince William is a Levi’s guy. But his new fiancée, Kate Middleton, says that wasn’t…
Blog Entry - Values - November 18, 2010
Pants Without Borders?
Say, you run a business that involves moving goods – clothes, perhaps – from one country to another. And say,…
Blog Entry - Values - November 11, 2010
Save It, Kids.
When’s the last time you heard a teenager talk about his small business and the people he employed. Perhaps…never? It…
Blog Entry - Values - October 19, 2010
An Award-Winning Levi’s®…Condom?
A Levi’s® customer or employee in South Africa is about 10 times more likely to be infected by HIV than…
Blog Entry - Values - October 8, 2010
‘Thank You, and Keep it Up’
To Whom It May Benefit To Know: I am writing to you to convey my feelings towards your 514™ X…
Blog Entry - Values - October 6, 2010
It’s Time to Ban Sandblasting
One of the reasons jeans remain so popular is that each pair takes on a unique pattern of wear and…
Blog Entry - Values - September 7, 2010
A Troubadour For Our Times
This week, Annie Lennox headlined a historic rally of global AIDS leaders and advocates in Vienna Austria to underscore the…
Blog Entry - Values - July 21, 2010
“Ready to Work” in Braddock
On any given day, you’ll find me in Braddock, Penn., a small borough in the eastern suburbs of Pittsburgh. If…
Blog Entry - Values - July 13, 2010
Not Just a Trademark — But Also a Commitment to Worker Safety
As Chief Intellectual Property Counsel at Levi Strauss & Co., it’s my job to protect our brands from counterfeiters. This…
Blog Entry - Values - June 30, 2010
